Make a fashion statement with sweet blue, also called Sweet Blue.

Mattie Direct Coloring Cream (Sweet blue) is a semi permanent hair coloring cream without ammonia. Mattie semi-permanent hair dye is available in 25 different colors, which perfectly responds to the latest trends.

Mattie Direct Coloring Cream Semi-Permanent remains visible for up to 14 washes. It is ready to use, DO NOT mix it with peroxide.

The colors are intensely opaque, of high quality. Applying the coloring cream to dry hair increases the color intensity.

This blend of high-quality ingredients restores damaged hair and gives it  a beautiful shine. By the way, the formula of the hair dye does not contain any ammonia or peroxide. In addition, all Mattie products are cruelty-free & vegan.

• We recommend using Mattie After Color Shampoo after coloring, this will remove the hair dye residue from your hair and that the pigments are better absorbed, after which it will look more lively. It increases color fastness and brightness by ensuring the stability of the hair.

• We recommend to use Mattie Conditioner after coloring, it will make your hair soft and will moisturize your hair.

• For the most vivid results, we recommend applying to bleached / (light) blonde hair with no brassy tones.

Product specification:

• Visible for up to 14 washes
• Ammonia, salt, paraben & peroxide free
• Gives hair shine
• Restores damaged hair
• 100% vegan 

How to apply:

• Make sure the hair is dry or slightly damp
  
• Apply evenly using a glove
• Wait for 20 / 30 minutes
• Rinse until the water runs clear

If you want an extensive manual & tips, visit our guides page

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